Jenna Porterfield

The slides below show a quick sample of how I would approach the problem around retaining customer engagement on lengthy forms. As a consumer, I am much more likely to complete a task when I know how much time and attention is needed from me. Having a visual indicator of my progress is a sure-fire way to let the end user know just how far they've come, and exactly how much further they need to go! 

Another major key to this layout and concept is knowing how to properly group information into digestible sections. Questions of a similar nature should always be grouped together, especially if there are different elements to the end result of the form. In this case, I did move a few fields around, as well as changed a few of the questions and label that go along with the data fields.

In some cases, I found the phrasing to be a little confusing, so I created what I felt was a better choice of verbiage to help keep the future customer as comfortable and confident as possible when answering the questions. Confidence builds trust and loyalty, which I feel are an invaluable part of a good service page.

Click any of the images below to get started, but I would recommend starting with the first image on the far left to experience the process sequentially.